Mode of address

The mode of address in Kerrang! is quite formal as it gives information in a way that implies it is simply telling you what is needed to know about the band.

The language in the Editorial is very formal and although it is sharing information it is also guiding the reader into thinking how they think as a mag. Therefore the mode of address isn't very friendly in the sense that they aren't having a conversation with the reader.

"Back in January, Good Charlotte announced that they'd scapped the initial sessions for Cardiology - the long-awaited follow-up to 2007's Good Morning Revival. And, as you'd expect, K! Towers was inundated with hundreds of letters and emails, on pretty much a daily basis, from distraught fans who were convinced that this was the beginning of the end for the Maryland pop-punks"

For my magazine although my mode of address will be relatively informal it would probably be slightly formal  as well. I intend to make the Double page spread a question and answer style atricle and so it needs to be relatively chatty, but it also needs to appeal to a wider audience so i will insert an element of formality into my writing. It will also be more sharing than guiding because I want it to appeal to a slightly younger audience as well (15-16).