The Brighton SOURCE – Friction causes heat
Target Audience
Age: Student – around 17 to 25 because it’s not a well known singer so is maybe more specific to a certain genre – or trying to advertise new groups to the younger generation.
Gender: Mixed but leaning towards male audience because it has a very masculine image – also has a very formal mast head and layout suggesting more male aspects.
Socio-economic group of readers: Over the range of C1 to B because students will not have a lot of money but it is possible that the older readers will have a job and therefore will spend more.
Lifestyle and what he/she spends money on: public transport, CD’s and gigs/festivals etc, education (i.e. university)
Leisure pursuits: festivals/gigs, cinema, bowling – not expensive activities.
Interests: Music, film, future careers
What he/she wants from the magazine: Information, entertainment, what’s the film to see/music to listen to.
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