The language in the Editorial is very formal and although it is sharing information it is also guiding the reader into thinking how they think as a mag. Therefore the mode of address isn't very friendly in the sense that they aren't having a conversation with the reader.
"Back in January, Good Charlotte announced that they'd scapped the initial sessions for Cardiology - the long-awaited follow-up to 2007's Good Morning Revival. And, as you'd expect, K! Towers was inundated with hundreds of letters and emails, on pretty much a daily basis, from distraught fans who were convinced that this was the beginning of the end for the Maryland pop-punks"
For my magazine although my mode of address will be relatively informal it would probably be slightly formal as well. I intend to make the Double page spread a question and answer style atricle and so it needs to be relatively chatty, but it also needs to appeal to a wider audience so i will insert an element of formality into my writing. It will also be more sharing than guiding because I want it to appeal to a slightly younger audience as well (15-16).
